Sealed Air Corporation (SEE) and Koenig & Bauer have signed a non-binding letter of intent to expand their strategic partnership for digital printing machines.

The partnership aims to significantly improve packaging design capabilities by developing “state-of-the art digital printing technology, equipment, and services”.

“Solutions developed by SEE and Koenig & Bauer will scale and deliver digitally printed materials dramatically faster, enabling brand owners to promote products by connecting with consumers through a digitally enhanced package,” Koenig & Bauer said in a statement released today (27 April).

The partnership will result in co-branded digital printing presses.

Koenig & Bauer’s RotaJET-series of digital printing presses will feature SEE’s Prismiq intellectual property, software, and hardware, which was launched last year and is said to “empower brand owners to increase speed to market with higher quality and more cost-effective designs”.

“SEE is pleased to partner with Koenig & Bauer to enhance both of our digital transformations,” said Ted Doheny, SEE president and CEO.

“SEE’s Prismiq technology will help Koenig & Bauer convert their printing platforms from analogue to digital while Koenig & Bauer will help accelerate and improve the robustness and effectiveness of SEE’s digital solutions.”

Koenig & Bauer CEO Andreas Pleßke added: “We are proud to intensify our established partnership with SEE. It is a strong and effective catalyst for the further development of our digital printing strategy and digital product initiatives and enhances the strong position of our RotaJET-series of printers for further industrial success.

“To strengthen our broad product portfolio of presses and software solutions for the printing and packaging markets, we have relied on successful cooperation agreements for many years. This unique collaboration with SEE will enable us to create enormous potential for technological progress and business development for both partners.”

Listed as SEE on the New York Stock Exchange (NYSE) and with sales of $5.6bn in 2022, Sealed Air Corporation also invested $8m (£6.4m) in Israeli digital post-press manufacturer Highcon late last year.