Packaging Machine Supplier Krones wins Twin Awards for Product Design
"Design instead of marketing" urged the jury for the iF product design award 2006 - and awarded one of its coveted iF Labels for good design to Krones AG, Neutraubling, Germany, for its new machinery design, premiered at drinktec 2005: "Design is not an act of aesthetics pure and simple.
It is much more, subsuming functionality, identity, ergonomics, distinctiveness", says Roland Pokorny, the man responsible for corporate design at Krones AG. The iF Label has become a globally upmarket brand of high perceived importance, and for many years has faithfully reflected ongoing trends in design excellence.
... and the red dot award
Besides the iF Design Award, Krones has now also received a 2006 "red dot" Product Design Award, one of the world's most coveted design prizes, for the new, harmonised design introduced for its entire product range, all the way down to the operator interfaces.
"Quality needs a shape", and assessing the quality of this tangible shape is the declared purpose of the red dot design award. The quality symbol is conferred once a year in an international competition to find a worthy recipient of the "red dot Design Award" for sophisticated and innovative design.
An accolade like the red dot award in an internationally prestigious design competition is an important indicator of innovative vigour. Because the red dot is acknowledged as an endorsement with very high potential for corporate image enhancement: doubly so for Krones.