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| CPI White Quill prints through the night for Man Booker winners Barnes' The Sense of an Ending |
Croydon-based CPI White Quill has produced the jackets for Man Booker prize winner Julian Barnes’ ’The Sense of an Ending’ in an 11th-hour print run minutes after the winner was announced last night.
Some 75,000 jackets with the splash line ’Winner of the Man Booker 2011’ were produced on Popset stock on the company’s Speedmaster XL75 overnight before being sent off to St Ives Clays for binding.
The text blocks had already been printed in advance by St Ives, but publisher Random House booked the run of special covers in at CPI, given the strong chance that Barnes’ title would prove successful.
Dino Bishop, CPI marketing and communications manager, said that "all six titles on the shortlist have seen an uplift in sales because of the Man Booker, and have more than doubled compared to last year’s shortlist. Some on the list are already available in paperback.
"Publishers want to maximise the opportunity by getting books our as soon as possible as [the prize] is only news for so long."
Ian Smith, CPI UK chief operating officer, said: "Yet again, our fast response to this latest award has shown how CPI’s manufacturing capabilities can help publishers in maximising sales."
Unusually, in his speech after receiving the award which comes with £50,000, Barnes paid tribute to the designer Suzanne Dean for her work designing the cover, which has the effect of ink bleeding across from one edge, marking himself as a champion of the physical product.
"Those of you who’ve seen my book - whatever you may think of its contents - will probably agree that it is a beautiful object," he said.
"And if the physical book, as we’ve come to call it, is to resist the challenge of the e-book, it has to look like something worth buying and worth keeping."
Bishop said that even before the winning title had been announced the plates had already been made, after what he described as "a challenging time" tweaking the cover to meet Dean’s approval. "She was very particular," he said. "With this particular title, it was the feel and look of the book that was important."
Other shortlisted titles printed by CPI include Esi Edugyan’s Half Blood Blues and Patrick deWitt’s The Sisters Brothers.
Barnes had been shortlisted for the prize on three previous occasions for Flaubert’s Parrot, England, England and Arthur and George.
Bishop added that the company has just today received another large overnight order for a further reprint of the winner as well as orders for the Barnes backlist.
| | | 发布时间：2011.10.27 来源： 查看次数：819 |
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