Kylin Int’l Machinery Limited
Address: Xiaohe industry area, Daojiao town, Dongguan City, Guangdong province, China.
|Superior Creative increases in-house mailing capabilities with KAS buy|
Cross-media specialist Superior Creative has brought additional mailing services in-house with the install of a Mailwrap polywraper from KAS Paper Systems.
The Melksham-based company began offering direct mail work two years ago, adding to existing services that included litho and digital print, e-marketing and fulfilment services.
According to production director Stewart Powell, Superior Creative has recently received more requests for its mailings to be polywrapped.
He said: "This service is to meet existing customer requirements, so that we can provide them with a total solution for direct mail for their promotional material and magazines.
"The demand was for polywrapping because clients perceive that they can achieve a better response if the recipients can see what is in the envelope."
Initially the 135-staff company installed a second-hand machine, but Powell said that it became evident very quickly that it needed to improve productivity.
"This was not possible with a machine that had makeready of one-and-a-half to two hours," he said. "The difficulty was that we could not find a mid-range C4/C5 machine with a decent output and quick makeready, as most of our runs range from 5000 to 50,000 envelopes. With our volumes, it was not viable to invest in a very high end industrial polywrapper."
|| 发布时间：2012.03.16 来源： 查看次数：762|