Home | Make You Homepage | E-mail  
Home|About Us|Products|News center|Application|Sales Service|Online video|Send Inquiry|Contact us
About us
About Us
Application
Customer's Training

Contact us

Kylin Int’l Machinery Limited
Address: Xiaohe industry area, Daojiao town, Dongguan City, Guangdong province, China.
Tel:+86-13650165734
E-mail: jacob#kylinmachinery.com

Contact: Jacob

Your Location:Home > News > News
Digital printing 'connects real and virtual world' in packaging

Keynote speaker Mike Ferrari is to drive home the benefits of digital printing for the packaging industry at Drupa 2012.



Ferrari, founder of Ferrari Innovation Solutions, has organised the "Day of Packaging" (04 May), selecting speakers with "experience in delivery and content as leaders within their respective companies".




In his keynote address "Mega trends shaping the new consumer experience", Ferrari will discuss how digital print is revolutionising shopping behaviour.



Digital print has driven the mass customisation trend, allowing consumers to personalise a product for an assembly line price.



And the growing online demand for product personalisation and €25.3bn (£20.8bn) turnover expected by the German E-commerce and Distance Selling Trade Association this year increases the attractiveness of digital print as a new avenue for the print industry.



Ferrari said: "Digital printing is now being used far beyond just ‘ink on paper’ but to grow revenue through the enhancement of the consumer experience.



"It delivers benefits that legacy analogue printing can’t, such as print quality, supply chain simplification, relevancy and reduced carbon footprint. When these benefits are leveraged they will grow revenue and margin for consumer product companies.

| 发布时间:2012.04.17    来源:    查看次数:740
Copyright (2016) kylin machinery.com Kylin Int'l Machinery Limited All Rights Reserved.
Address: Xiahe industry area, Daojiaotown, Dongguan City, Guangdong province, China.
New website: Book binding machine in china
Tel:+86-13650165734  E-mail: jacob#kylinmachinery.com
Paper bag machine in china case making machine bookbinding machine glue machine book cover making machine rigid boxes machine turning in machine glueing machine setup boxes slipcase maker

site map: sitemap.html sitemap.map