Design and Print company Telford Repro has installed a Duplo Ideal 7228-06-LT guillotine in a bid to improve turnaround times.
The new machine has helped to smooth out bottlenecks, which were slowing down the Telford-based company’s workflow.
Managing director Peter Llewellyn said: "The biggest change over the years has been the requirement for work to be completed in less and less time, and we’ve done our best to embrace that change.
"Guillotining was a major bottleneck. We handle 50 to 60 jobs a day and virtually all of that needs to be cut. We couldn’t afford to let the guillotine hold us up."
"With the Duplo machine the cutting zone is wider, it has a higher stack capacity and the back fence is much quicker," he added.
The company is to keep its old guillotine as a back-up.
Telford Repro, which has nine staff, was founded in 1994 as a plan printer before evolving into a copy bureau and then expanding into digital print and design.
Llewellyn said: "Today, we design 50% of what we print. We hold all the original artwork on our servers, so we can reprint or make amendments very quickly. It’s a key differentiator for us."