The product can be printed using UV inkjet, Indigo printing, UV screen printing, waterless UV offset, digital offset and hot foil blocking, and can be cut, creased, glued and finished.

Antalis McNaughton Sign and Display market manager Chris Green said it features a lens that magnifies patterns to create the perception of depth, which sets it apart from the lenticular 3D printing process.

He said: "IPrint Pure 3D's lens technology means that you can see the 3D effect all around the printed image.

"It magnifies patterns to create the perception of depth and gives the illusion of the print floating on top of the 3D image."

Green said that iPrint Pure 3D is priced within the reach of all creative print budgets, and said it is substantially cheaper than traditional lenticular.

It is aimed at customers looking for eye-catching point-of-sale products, and is suitable for poster displays, direct mail campaigns, cartons, sleeves, binders, folders, wallets, post cards, business cards, posters, signs, and display presenters.