Innovative packaging released for cake makers

9:05 AM :: 0 Comments :: :: Retailing - New Products

Bakers and caterers who specialise in cupcakes or muffins can now have their cake and eat it too.

A new product from Presentation Packaging solves the problem of unreliable cake boxes.

The new cupcake packaging is available in two distinct styles; a display box that secures two or six cakes; and a transportable catering version that holds 24. Both feature a unique insert tray to secure the items making delivery and display easier and more reliable.

Featuring a unique one-step pop-up assembly the display packaging is available in white or patterned and features a unique clear window face. The catering version is made from durable corrugated cardboard and is reusable and stackable.

Presentation Packaging marketing director Samantha Lewers said the new product was developed in response to market demand for high quality, reliable cake packaging.

“We realised there were no purpose built boxes for displaying or transporting cupcakes and muffins and we sought to fill this gap in the market,” she said. “The industry has been trying to adapt current cake boxes for their needs but it has not been suitable.

“Our cupcake packaging is reliable and with the clear lid and insert tray to secure the cakes we offer bakers an opportunity to really show off the effort they put into making the cakes.”