Published twice a year by customer publishing specialist River Publishing, the 72+4pp glossy magazine is aimed at style-obsessed Londoners.

The first issue will launch in September as an insert into targeted consumer magazines as well as weekend supplements of broadsheet newspapers.

Alongside this, River will also publish a series of brochures for Liberty including a beauty brochure that features a roll-fold cover, and will sell advertising into the products.

The summer brochure will be printed by Westdale Press, although other publications have yet to be placed.