Home | Make You Homepage | E-mail  
Home|About Us|Products|News center|Application|Sales Service|Online video|Send Inquiry|Contact us
About us
About Us
Application
Customer's Training

Contact us

Kylin Int’l Machinery Limited
Address: 19#, Haoxin street, nanchen village, daojiao town, dongguan city. Guangdong province  China.
Tel:+86-13650165734
E-mail: jacob#kylinmachinery.com

Contact: Jacob

Your Location:Home > News > News
Chesapeake wins DuPont award for innovation

Chesapeake Pharmaceutical and Healthcare Packaging has received a DuPont award for the packaging it designed for GSK’s Sensodyne toothpaste.

The packs for Sensodyne Repair and Protect oral care products, which won the award for packaging innovation, incorporate Fresnel lenses into the cartonboard to provide a 3D effect. The lens area is then overprinted to produce a graphic that simulates the effect of looking at a model of a tooth and there are other close-up images that help to demonstrate the benefits of using the product.

Click here to find out more!

The new cartons, which are produced at Chesapeake’s Nottingham base and are printed in five colours plus both matt and gloss varnishes, have been launched in Europe, the Middle East and Asia.

Bobby O’Connor, divisional sales and key account director at Chesapeake, said: "GSK’s intention was to create a pack that delivered maximum shelf impact without affecting the carton’s production performance.

"It was also essential that the new design had to continue to perform well on existing packing lines. The incorporation of a series of Fresnel lenses into the cartonboard provided the perfect solution. 3D techniques have been used on packaging before but we believe this is the first time they have been used to support a high volume brand."

| 发布时间:2011.08.01    来源:    查看次数:776
Copyright (2016) kylin machinery.com Kylin Int'l Machinery Limited All Rights Reserved.
Address: 19#, Haoxin street, nanchen village, daojiao town, dongguan city. Guangdong province  China.
New website: Book binding machine in china
Tel:+86-13650165734  E-mail: jacob#kylinmachinery.com
Paper bag machine in china case making machine bookbinding machine glue machine book cover making machine rigid boxes machine turning in machine glueing machine setup boxes slipcase maker

site map: sitemap.html sitemap.map