The Little Paxton-based business has taken delivery of a Fastbind BooXter Duo panoramic spine edge binder and Casematic H46Pro casemaker as well as a Replay 40 shrink wrapping machine.

According to Richard Ziebart, print operations manager at Just Digital, the new equipment meant the company was no longer resticted to printing text blocks and outsourcing the finishing.

He said: "Bringing this type of work in-house gave us a number of advantages. As well as being more cost-effective, we were able to have more control in turning urgent jobs around quickly.

"We can capitalise on untapped opportunities in future. Currently we are also using it to produce our own marketing material and corporate presentations."

The eight-year-old company, which runs a trio of Xerox machines, said the ease of use also meant the equipment was up and running very quickly.

Ziebart added: "Anybody can operate the machine once they are shown, which means that we can make binders and hardback pocket books in-house and turn them round very quickly.

"For some customers, who we know order this type of work regularly, we pre-cut the spines and covers so that they are ready to customise and finish. We also keep generic print-ready material, which is overprinted on demand."

Last March, Just Digital installed a second Morgana DocuMaster and upgraded its first to the latest MK3 version as a result of the company's "continued recession-beating growth".