Birmingham printer Hollywood Monster has produced what it believes is the UK’s largest ever banner display as part of an ongoing contract with the Westfield shopping centre group.
Hollywood Monster produced the banner for the launch for Europe’s largest shopping centre, Westfield Stratford City in East London, next to the Olympic stadium.
The banner, which features retail images, was produced on an HP Revolution wide format press in 15m x 5m tiles. The 75 tiles were then welded together to form a 350m x 14m display. Printing of the job took three weeks, while the Hollywood Monster fitting team took two weeks to install it.
As well as the banner, 85 hoardings for the site; 40 vinyl glass wraps and 45 fabric hoardings were also produced by Hollywood Monster for the shopping centre.
Hollywood Monster sales director Simon McKenzie said: "We have looked after Westfield for seven years; we actually produced the banner display for the opening of the West London shopping centre as well.
"The banner display looks fantastic and adds to the wow factor at Westfield Stratford City. I was very proud to see all our hard work and expertise demonstrated for the world to see as the launch ceremony took place. It has been an amazing project to be involved with."
The £1.45bn shopping centre was opened by celebrity Nicole Sherzinger, it contains 300 high street stores and 50 restaurants.